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Vol 6, No 1 (2021): Continuous publication - JANUARY/DECEMBER (EARLY VIEW) Potential impact of creative infusion on perceptions and behaviors of visitors: theory and evidence from tourism Abstract  PDF_English
Sinem Kunt, Bilgehan Gulcan
 
Vol 1, No 2 (2016): July-December The Experience of SME Managers in Relation to Integrated Marketing Communication Abstract  PDF
Fabricia Durieux Zucco, Thaizia Raquel Bonatti
 
Vol 4, No 2 (2019): July-December Relationship and search for discounts, and their effects on loyalty and e-commerce, when mediated by satisfaction and trust Abstract  PDF
Flávio Santino Bizarrias, Jussara da Silva Teixeira Cucato, Vivian Iara Strehlau, Marlette Cassia Oliveira Ferreira, Jussara Goulart da Silva
 
Vol 2, No 1 (2017): January-June Análise da função do Trade Marketing: estudo de caso em uma empresa multinacional de bebidas na cidade de Ribeirão Preto - SP Abstract  PDF (Português (Brasil))
Renata Deliberali, Paulo Sérgio Miranda Mendonça, Carlos Alberto Xavier do Nascimento
 
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