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Issue |
Title |
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Vol 6, No 1 (2021): Continuous publication - JANUARY/DECEMBER (EARLY VIEW) |
Potential impact of creative infusion on perceptions and behaviors of visitors: theory and evidence from tourism |
Abstract
PDF_English
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Sinem Kunt, Bilgehan Gulcan |
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Vol 1, No 2 (2016): July-December |
The Experience of SME Managers in Relation to Integrated Marketing Communication |
Abstract
PDF
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Fabricia Durieux Zucco, Thaizia Raquel Bonatti |
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Vol 4, No 2 (2019): July-December |
Relationship and search for discounts, and their effects on loyalty and e-commerce, when mediated by satisfaction and trust |
Abstract
PDF
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Flávio Santino Bizarrias, Jussara da Silva Teixeira Cucato, Vivian Iara Strehlau, Marlette Cassia Oliveira Ferreira, Jussara Goulart da Silva |
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Vol 2, No 1 (2017): January-June |
Análise da função do Trade Marketing: estudo de caso em uma empresa multinacional de bebidas na cidade de Ribeirão Preto - SP |
Abstract
PDF (Português (Brasil))
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Renata Deliberali, Paulo Sérgio Miranda Mendonça, Carlos Alberto Xavier do Nascimento |
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