Creating a Platform Based Business Model In Dental Industry
DOI:
https://doi.org/10.26668/businessreview/2019.v4i1.106Keywords:
Business model innovation, Dentistry, Blockchain, Self-organization and Self-developmentAbstract
Abstract
Purpose: The article considers one of the possible approaches to building a fundamentally new business model for dental industry with a concept of a self-organizing industry management system based on blockchain platform, crypto currency and reward for consumer target behavior.
Design/methodology/approach: The theoretical design based on literature review, the content analysis and practical experience of business model transformation in digital platform economy and innovative blockchain technology, while the authors develop, describe and implement a new concept of a new business model in dentistry. The factual basis was the materials of an experiment conducted in the Netherlands to create a platform community Dentacoin based on blockchain platform.
Findings: The developed concept of the business model in dentistry shows the main mechanisms that make the model attractive to the consumer services: obtaining objective information about services and producers; formation of a contract on the basis of independent diagnostics and its insurance; financial and logistical support of the service.
Research/practical implications: The results of theoretical and practical research confirmed the possibility and expediency of the business model innovation of dental industry. The analysis of the current stage of Dentacoin Project implementation shows that business model works.
Originality / significance. The proposed concept of business model based on blockchain technology is fundamentally new for the dental industry. It is the first time describe and systemize a new management mechanism of value creation together with utilizing the blockchain advantages. The creation and implementation of the first blockchain-based platform in dentistry allows achieving transformative change of a whole industry and will greatly enrich both the theory and practice of transformational phenomena.
JEL Codes: 014, 033, M13
Downloads
References
Amit , R., & Zott, C. (2001). Value creation in E-business. Strategic Management Journal 22, pp. 493–520. Copyright 2001 John Wiley & Sons, Ltd.
Alvarez, S.A., Barney, J.B. and Anderson, P. (2013). Forming and exploiting opportunities: The implications of discovery and creation processes for entrepreneurial and organizational research, Organization Science, 24(1), pp. 301–317
Iansiti, M., & Lakhani, K. R. (2017). The Truth About Blockchain. Harvard Business Review, (January-February), pp.118–127.
Bernard Marr, (June, 2017). How Blockchain Technology Could Change The World. Forbes. Retrieved 2017-01-06.
Davidson, S., De Filippi, P., & Potts, J. (2016) ‘Economics of blockchain’, [ONLINE] Available at: http://ssrn.com/abstract=2744751.
Euchner, J. and Ganguly, A., 2014. Business model innovation in Practice. Research- Technology Management, 57(6), pp.33-39.
Kavadios, S., Kostas, L., Loch C. (2016). The transformative business model. [ONLINE] Harvard Business Review, October 2016 issue (pp.90–98). Available at: https: // hbr.org/2016/10/the-transformative-business-model. [Accessed16 December 28].
Moazed, A. (May 2016). What is platform. Platform Innovation // blog, Applico. [ONLINE] Available at: https://www.applicoinc.com/blog/what-is-a-platform- business-model/
Molodchic, A., Komarov, S., Bukchvalov, N., Pustovoyt, G. (2013). From self-organization to self - development: shift of management paradigm. Published by Economics Institute of Ural Branch of Russian academy of Science Yekaterinburg.
Osterwalder, A., Pigneur Y. (2010). Business Model Generation – A Handbook for Visionaries, Game Changers and Challengers. John Wiley and Sons, Inc., New Jersey.
Peppard, J., Ward, J. (2004). Beyond strategic information systems: towards an IS capability. The Journal of Strategic Information Systems, 13(2), pp. 67-194.
Seebacher, S., Schüritz, R. (2017). Blockchain Technology as an Enabler of Service Systems. Exploring Services Science. IESS 2017, pp. 12–23.
Špaček, M., Vacík, E., (2016). Business model innovation design in practice of mobile virtual network operator. Quality, Innovation, Prosperity, Vol. 20, No.2, pp. 69-88. Tapscott, D., & Tapscott, A. (2016). Blockchain revolution: How the Technology Behind Bitcoin is Changing Money, Business, and World. Published by Portfolio, 2016.
Teece, D. J. (2010). Business Models, Business Strategy and Innovation. [ONLINE] Available at: http://www.elsevier.com/locate/lrp [Accessed 16 January 12].
Westerman, G., Bonnet, D., McAffe, A. (2014). Leading digital: Turning Technology into business transformation. Published by Portfolio by Capgemini Consulting, Oct.2014
White Paper – Dentacoin, (2017). Dentacoin: The Blockchain Solution for the Global Dental Industry v.1.9 [ONLINE] Available at: https://dentacoin.com/web/white- paper/Whitepaper-en1.pdf [Accessed 01 February 17].
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;
The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;
The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);
The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.
Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 (http://creativecommons.org/licenses/by-nc/4.0/), which allows the work to be shared with recognized authorship and initial publication in this journal.
Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.
Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html