Innovation in business through big data analytics

Authors

  • Carlos Alberto Xavier Nascimento Universidade Federal de Goiás - UFG, Goiás
  • Pang Lien Hsu UNIVERSIDADE NOVE DE JULHO
  • Marcelo Roger Meneghatti UNIVERSIDADE NOVE DE JULHO
  • Luciano da Costa Barzotto UNIVERSIDADE NOVE DE JULHO
  • Leonel Cezar Rodrigues UNIVERSIDADE NOVE DE JULHO

DOI:

https://doi.org/10.26668/businessreview/2018.v3i1.65

Keywords:

Plataforma de inovação, Big Data Analytics, Análise de dados

Abstract

This work refers to a conceptual paper that sought to discuss through bibliographies, the subjects of innovation and Big Data. The question that based this study was to verify the bibliographical evidence of innovation with Big Data analytics on platforms in companies. The subjects focused in this research are related to Big Data, innovation Platform and Big Data Analytics and are related to the intention to demonstrate the use and application of Big Data in enterprises. The results show that companies need to be prepared with a strategy for innovation through innovation platform for efficient use of the large amount of data available so that companies sustains innovation through Big Data. The contributions of this work are aimed at advancing the debate of a topic still on the rise and the practical use of this tool as a competitive advantage for companies.

Downloads

Download data is not yet available.

Author Biography

Carlos Alberto Xavier Nascimento, Universidade Federal de Goiás - UFG, Goiás

Administração

References

Akerkar, R. (2014). Big data computing. Boca Raton: Taylor & Francis Group, LLC.

Amadei, J. R. P., & Torkomian, A. L. V. (2009). As Patentes nas Universidades: Analise dos depósitos das universidades públicas paulistas. Revista Ciência da Informação, 38(1) 9 – 18.

Bignetti, L. P. (2002). O processo de inovação em empresas intensivas em conhecimento. Revista de Administração Contemporânea, 6(3), 33–53. http://doi.org/10.1590/S1415-65552002000300003

Biesdorf, S., Court, D., & Willmott, P. (2013). Big data: What`s your Plan? Mckinsey Quarterly, 2(1) 40 – 41.

Bollie, D. (2016). The Promise and Peril of Big Data. 2010. http://www.e-booksdirectory.com/details.php?ebook=3859> Acesso em 23 mai 2016.

Boyd, D., & Crawford, K. (2011). Six provocations for Big Data. Oxford Internet Institute’s A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society.

Breternitz, V. J., Lopes, F. S., & Silva, L. A. (2015). Big Data/Analytics: Formação e Gestão De Cientistas De Dados. In: 12th CONTECSI, 2015, São Paulo. Anais do 12th CONTECSI.

Bretherton, P., Ferrer, M., Hyland, P., Santa, R., & Soosa, C. (2011).The role of cross-functional teams on the alignment between technology innovation effectiveness and operational effectiveness. International Journal of Technology Management. 55(1-2).

Bulygo, Z. (2013). How Netflix Uses Analytics To Select Movies, Create Content, & Make Multimillion Dollar Decisions. Retrieved May 27, 2016, from https://blog.kissmetrics.com/how-netflix-uses-analytics/

Cui, B., Mei, H., & Ooi, B. C. (2014). Big data: The driver for innovation in databases. National Science Review, 1(1), 27–30. http://doi.org/10.1093/nsr/nwt020

Chen, H., Mao, S., & Liu,Y. (2014). Big Data: a survey. Springer Science Business, New York.

Chen, H., & Storey, V. C. (2012). Business Intelligence and Analytics: From big data to big imapct. 36(4) 1165 – 1188.

Cohen, J., Dolan,B., & Dunlap, M. (2009). MAD Skills: New analysis pratices for big data. Proceedings of the VLDB Endowment, 2(2) 1481 – 1492.

Davenport, T. H. (2014). Big data no trabalho: derrubando mitos e descobrindo oportunidades. Rio de Janeiro: Elsevier.

Davenport, T., Barth, P., & Bean, R. (2012). How 'Big Data' is Different. MIT Sloan Management Review.

Dumbill, E. (2012) What is big data? An introduction to the big data landscape. O'Reilly Media, Inc., 2012. Disponível em: <http://strata.oreilly.com/2012/01/what-is-big-data.html>. Acesso em: 5 mar. 2014.

Erdman, A. G., Keefe, D. F., & Schiestl, R. (2013). Grand challenge: Applying regulatory science and big data to improve medical device innovation. IEEE Transactions on Biomedical Engineering, 60(3), 700–706. http://doi.org/10.1109/TBME.2013.2244600

Erickson, S., & Rothberg H. (2014). Big Data an Knowleage: Establishing a conceptual foundation. The Electronic Journal of Knowledge Management. 12(2) 108-116.

Hsu, C. W. (2005). Formation of industrial innovation mechanisms through the research institute. Technovation, Oxford, 25(11) 1317-1329.

Isaca. (2016). Big Data: Impactos e Beneficios, ISACA - 2013. http://www.isaca.org/KnowledgeCenter/Research/ResearchDeliverables/Pages/BigData-Impacts-and-Benefits.aspx> Acesso em: 23 mai 2016.

Jiang, Y. (2012). The study on R&D enterprise management based on knowledge management. JCIT: Journal of Convergence Information Technology.7(16).

Jonash, R. S., & Sommerlatte, T. (2001). O valor da inovação: como as empresas mais avançadas atingem alto desempenho e lucratividade. Rio de Janeiro: Campus.

Kono, C. M., Silva Jr, L. C. F. e, & Rodrigues, L. C. (2014). Competitive intelligence, cloud computing and innovation in small enterprises. CONTECSI International Conference on Information Systems and Technology Management, 680–704. http://doi.org/10.5748/9788599693100-11CONTECSI/PS-584

Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755–1767.

http://doi.org/10.1016/j.chb.2012.04.016

Lee, J., Kao, H. A., & Yang, S. (2014). Service innovation and smart analytics for Industry 4.0 and big data environment. Procedia CIRP, 16, 3–8. http://doi.org/10.1016/j.procir.2014.02.001

Lopes, E. L., Lopes, E. D. M., Heringer, B. H. D. F., & Silva, A. P. Da. (2011). O papel da inteligência competitiva de negócios na indústria farmacêutica: o estudo de caso da alcon labs. Revista Inteligência Competitiva, 1(1), 1–19.

Lohr, S. (2016). The age of big data. The New York Times, 2012. Disponível em: < http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-theworld.html?pagewanted=all&_r=0 >. Acesso em: 5 mai. 2016.

Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., & Byers, A. H. (2011). Big Data: the next frontier for innovation, competition and productivity. Disponível em: www.mckinsei.com/mgi. Acesso em: 20 mai 2016.

Mineli, M., Chambers, M., & Dhiraj, A. (2013). Big data, big analytics: emerging business intelligence and analytic trends for today's businesses. New Jersey: John Wiley & Sons, Inc.

Mo, Z., & LI, Y. (2015). Research of Big Data Based on the Views of Technology and Application. American Journal of Industrial and Business Management, 5(1), 192-197.

Nunan, D., & Domenico, M. Di. (2013). Market Research and the ethics of big data. International Journal of Market Research, 44(4), 2 – 14.

Roberto, D. (2010). Gestão da inovação tecnológica no exército brasileiro. In II MOPP 2010 - II Mostra de Pesquisa e Pós-Graduação da UTFPR.

Rodrigues, L. C., Maccari, E. A., & Lenzi, F. C. (2012). Innovation Strategy for Business to Business Market Penetration. International Business Research, 5(2), 137–149. http://doi.org/10.5539/ibr.v5n2p137

Sathi, A. (2012). Big data analytics: disruptive technologies for changing the game. IBM Corporation.

Schönberger-Mayer, V., & Cukier K. (2013). Tradução Paulo Palzonoff Junior. Big data: como extrair volume, variedade, velocidade e valor da avalanche de informação cotidiana. Rio de Janeiro: Elsevier.

Schonberger, V. M., & Cukier, K. (2013) Big Data A Revolution That Will Transform How We Live, Work and Think.

Tan, K. H., Zhan, Y., Ji, G., Ye, F., & Chang, C. (2015). Harvesting big data to enhance supply chain innovation capabilities: An analytic infrastructure based on deduction graph. International Journal of Production Economics, 165, 223–233. http://doi.org/10.1016/j.ijpe.2014.12.034

Taurion, C.(2013). Big data. Rio de Janeiro: Brasport, [ePUB].

Zhang, J., Chen, Y., & Li, T. (2013). Opportunities of innovation under challenges of big data. Proceedings - 2013 10th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2013, 669–673. http://doi.org/10.1109/FSKD.2013.6816280

Zikopoulos, P., & Eaton, C. (2012). Understanding Big Data: Analytics for enterprise class hadoop and streaming data. New York: Mc Ghram Hill.

Published

2018-01-02

How to Cite

Nascimento, C. A. X., Hsu, P. L., Meneghatti, M. R., Barzotto, L. da C., & Rodrigues, L. C. (2018). Innovation in business through big data analytics. International Journal of Professional Business Review, 3(1), 1–16. https://doi.org/10.26668/businessreview/2018.v3i1.65