THE FACTORS INFLUENCING BUSINESS SUSTAINABILITY OF FOOD TRUCK ENTREPRENEURS: A CASE OF NELSON MANDELA BAY, SOUTH AFRICA

Authors

DOI:

https://doi.org/10.26668/businessreview/2024.v9i5.1505

Keywords:

Food Truck Entrepreneurs, Business Sustainability, Entrepreneurship, Nelson Mandela Bay

Abstract

Purpose: Within the Nelson Mandela Bay Metropolitan Municipality in South Africa, no record of factors that inhibit the successful pursuit of the food truck business exists. This study closes this gap, as its chief goal was to ascertain the factors influencing the sustainability of food truck entrepreneurs in Nelson Mandela Bay (NMB).

 

Theoretical Framework: The study used a conceptual framework developed from previous studies on factors that affect food truck entrepreneurs and business sustainability.

 

Design/Methodology/Approach: Data for the study was collected through semi-structured interviews with seven food truck entrepreneurs from NMB. The data was analysed using thematic analysis.

 

Findings: Reviewing the factors that have been highlighted in this study, it is evident that several factors are most important for a food truck business to remain sustainable and profitable. It was established that both internal and external factors play an important role in the success of a food truck business. A framework that highlights the factors influencing a food truck business in NMB has been created for ease of use by entrepreneurs in the food truck industry.

 

Research, Practical & Social Implications: Prospective and current practitioners in the field can predict the long-term success of their endeavours by understanding the factors. The framework can also be used by metro officials and local governments to determine where support might be needed to promote and support entrepreneurs in their business ventures by reviewing policies and regulations.

 

Originality/Value: Improved regulations could help food truck owners grow their businesses, employ more people, and upskill others.

Downloads

Download data is not yet available.

References

Ajitabh, A., & Momaya, K. (2004). Competitiveness of firms: Review of theory, frameworks and models. Singapore Management Review, 26(1), 45-61.

Azamat, O., Fayzullokh, S., & Nilufar, A. (2023). The Impact of Entrepreneurship on Poverty Reduction. International Journal of Professional Business Review, 8(3), e01012.

Baa, R. (2022). A study on the contribution that a business plan makes to the expansion of a small company. International Journal of Professional Business Review, 7(5), e0585-e0585.

Baker, T., & Welter, F. (2018). Contextual entrepreneurship: An interdisciplinary perspective. Foundations and Trends in Entrepreneurship, 14(4), 357-426.

Barney, J. (1991). Firms resources and sustained competitive advantage. Journal of Management, 17, 99–120.

Beresford, M. (2020). Entrepreneurship as legacy building: Reimagining the economy in post‐apartheid South Africa. Economic Anthropology, 7(1), 65-79.

Cardoso, R., Companion, M. & Marras, S. (2014). Street food: Culture, economy, health and governance. Routledge.

Circular Ecology (2021). Making a difference together. Accessed on 20 June 2021 from: https://circularecology.com/sustainability-and-sustainable-development.html

CoGTA (2020). Profile: Nelson Mandela Bay Metro. Access on 21 November 2022 from: NBhttps://www.cogta.gov.za/ddm/wp-content/uploads/2020/11/Nelson-Mandela-Bay-Metro-October-2020-1.pdf

Creswell, J. W. & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches. London: Sage.

De Souza Bispo, M. & Almeida, L. (2020). Food trucks and food parks as a social innovation of eating out practice: A study in Joao Pessoa-Brazil. International Journal of Gastronomy and Food Science, 20, 100209.

DiPietro, R. (2016). Restaurant and foodservice research. A critical reflection behind and an optimistic look ahead. International Journal of Contemporary Hospitality Management, 29(4), 1203-1234.

Eldridge, J. (2015). A few ambitious restaurants: The dynamics of food trucks, culture and regulation in Oklahoma City. Unpublished PHD dissertation, University of Oklahoma.

Erb, C. (2014). Bridging the Urban Village and the Corporate City: The social hub of Boston's food trucks. Unpublished PHD thesis, Brandeis University.

Esau, H., & Tengeh, R. (2022). Key success factors for scaling social enterprises in South Africa. Entrepreneurship and Sustainability Issues, 9(4), 396.

Esparza, N., Walker, E., & Rossman, G. (2014). Trade associations and the legitimation of entrepreneurial movements: Collective action in the emerging gourmet food truck industry. Non-profit and Voluntary Sector Quarterly, 43(2), 143-162.

Foong, G. (2022). Food Truck Research. E-mail to FN. Loots. Email on 22 June 2022: [email protected]

Govender-Ypma, I. (2014). Food truck movement in South Africa: Gourmet trend on wheels. Accessed on 29 November 2021: from https://www.finedininglovers.com

Hawk, Z. (2013). Gourmet food trucks: An ethnographic examination of Orlando's food truck scene. Unpublished Master’s Thesis, University of Central Florida Orlando, Florida.

Henri, J. (2006). Management control systems and strategy: A resource-based perspective. Accounting, Organisation and Society, 31, 529-558.

Hill, J., Mchiza, Z., Puoane, T., & Steyn, N. (2019). The development of an evidence-based street food-vending model within a socioecological framework: A guide for African Countries. PLOS ONE, 14(10), 1-23.

Ideris, M., Zainum, M., Mustafa, E., Nordin, N., & Zainol, N. (2017). The factors that influenced consumer’s food choice of mobile food truck. In Proceedings of the 5th Tourism and Hospitality International Conference (THIC 2017) pp. 85-90. Kuala Lumpur: School of Tourism, Hospitality and Event Management.

Ishak, F., Nordin, M., Ghazali, H., Ungku, U., Abidin, Z., & Bakar, A. (2018). The utilization of social media as a marketing tool in food truck business. International Journal, 3(13), 117-124.

Kellermanns, F., Walter, J., Crook, R., Kemmerer, B., & Narayanan, V. (2016). The resource-based view in entrepreneurship: A content-analytical comparison of researcher’s and entrepreneurs’ views. Journal of Small Business Management, 54(1), 26-48.

Kouadio, G. (2012). Difficulties experienced by small businesses in accessing finance. Doctoral dissertation, Nelson Mandela Metropolitan University, Nelson Mandela Bay, South Africa.

Kukic, M. (2013). Everything tastes better standing up: A comparative analysis of food truck enterprise bylaws in Vancouver and Toronto. Unpublished Masters Thesis, Kingston, Ontario.

Luu, B., Nikazm, K., & Song, V. (2015). An Investigation into the AMS sustainable food truck. Unpublished student report. Accessed from 14 February 2022 from: https://www.sustain.

ubc.ca/sites/sustain.ubc.ca/files/seedslibrary/SustainableFoodtruck_Group3.pdf

Maguire, M. & Delahunt, B. (2017). Doing a thematic analysis: A practical, step-by-step guide for learning and teaching scholars. Journal of Teaching and Learning in Higher Education, 9(3), 3351-3354.

Mahlangu, M. (2019). Motivations and outcomes of social media utilisation by small and medium enterprises: A case study of the Gauteng gourmet food truck industry. Unpublished Masters Dissertation, University of the Witwatersrand Business School, Johannesburg, South Africa.

Majid, H., Zahari, M., Jipiu L., Bashir M., & Kutut M. (2022). Integrating social media marketing toward business performance and food truck business resiliency: A conceptual framework. Journal of Tourism, Hospitality & Culinary Arts, 14(1), 271-285.

McGinnis, K. (2012). The karma truck: A business plan. Unpublished Thesis, Marylhurst University, Oregon.

Munoz, L. (2019). Cultural gentrification: Gourmet and Latinx immigrant food trucks vendors in Los Angeles. Journal of Urban Cultural Studies, 6(1), 95-111.

Myrick, R. (2019). Why do food truck business fail? Mobile Cuisine. Accessed on 9 July 2021 from: https://mobile-cuisine.com/business

Natiane, M., Dyubhele, N., & Lloyd, H. (2021). Local economic development in Nelson Mandela Bay and Buffalo City Metropolitan Municipalities: An empirical investigation. African Journal of Business Management, 15(10), 299-308.

NMBBC (2023). Nelson Mandela Bay Business Chamber. Accessed on 21 November 2022 from: https://www.nmbbusinesschamber.co.za/

Olawale, F., Olumuyiwa, O., & George, H. (2010). An investigation into the impact of investment appraisal techniques on the profitability of small manufacturing firms in the Nelson Mandela Metropolitan Bay Area, South Africa. African Journal of Business Management, 4(7), 1274.

Patton, M. (2014). Qualitative research & evaluation methods: Integrating theory and practice. Sage Publications.

Perks, S. (2010). Exploring the management abilities of spaza shop owners in the Nelson Mandela Metropolitan Municipality. South African Journal of Economic and Management Sciences, 13(4), 447-463.

Petersen, D. (2014). Food truck fever: A spatio-political analysis of food truck activity in Kansas City, Missouri. Unpublished Thesis, Kansas State University Manhattan, Kansas.

Polit, D., & Beck, C. (2010). Generalization in quantitative and qualitative research: Myths and strategies. International Journal of Nursing Studies, 47, 1451-1458.

Priem, R. & Butler, J. (2001). Is the resource-based “view” a useful perspective for strategic management research? Academy of Management Review, 26(1), 22-40.

Roberts, M. (2017). Meals on wheels. Accessed on 23 November 2021 from https://wineroute.co.za

Robinson, O. (2014). Sampling in interview-based qualitative research: A theoretical and practical guide. Qualitative research in psychology, 11(1), 25-41.

Rogerson, C. M. (2013). Tourism, small firm development and empowerment in post-apartheid South Africa. In Small firms in tourism: International perspectives (pp. 13-33). Abingdon: Routledge.

SME South Africa (2021). A guide to launching a food truck business. Accessed on 19 November 2021 from: https://smesouthafrica.co.za/guide-to-launching-a-food-truck-business

Steyn, D., (2020). Cape Town’s food truck business is being strangled by red tape and complaining residents. Maverick Citizen: 3 November 2020.

Strand, K. (2015). Food truck frenzy: An analysis of the gourmet food truck in Philadelphia. Unpublished thesis, Swarthmore College, Philadelphia.

Truong, L. (2019). Critical factors behind success and failure of small business: A Study in Food Truck Industry in Finland. Accessed on 6 May 2021 from https://www.theseus.

fi/handle/10024/226373

Worku, Z. (2013). Analysis of factors that affect the long-term survival of small businesses in Pretoria, South Africa. Journal of Data Analysis & Information Processing, 1(04), 67-84.

Downloads

Published

2024-05-06

How to Cite

Loots, F., Iwu, C. G., & Makoza, F. (2024). THE FACTORS INFLUENCING BUSINESS SUSTAINABILITY OF FOOD TRUCK ENTREPRENEURS: A CASE OF NELSON MANDELA BAY, SOUTH AFRICA. International Journal of Professional Business Review, 9(5), e01505. https://doi.org/10.26668/businessreview/2024.v9i5.1505