Reverse Innovation: What kinds of companies drive efficiency to developed economies?
Keywords:Reverse Innovation, Emerging economies, Multinational organizations
Purpose: Reverse innovation is developed to emerging countries with limited resources, it has the goal of reducing the local population’s needs using locally available resources, and then this product is marketed in developed countries, so the term "reverse innovation". The present study aimed to characterize, through a desk research with documentary analysis, the companies that develop products characterized as reverse innovations.
Methodology: This research was carried out by adopting a qualitative methodology with descriptive characteristic, It used the desk research strategy (Malhotra, 2001 and Martins & Theóphilo, 2009) with document analysis performed in Clarivate Analytics ISI Web of Science database, found with search term “reverse innovation”.
Relevance / originality: The lack of a database containing this type of company is a gap that this research tries mitigating.
Theoretical / methodological contributions: The theoretical contributions are observed in the development and study of Innovation with the composition of a data base of the characteristics of the reverse innovation companies, which induce efficiency to developed countries.
Social / management contributions: The practical contribution of this study enables interested managers to have a database of reverse innovation companies, and thus look for the characteristics that lead the company to develop reverse innovation.
Results: As a result of the research, 48 companies considered as developers of reverse innovation products were found. These companies were characterized by type, size, date of foundation, country of origin, industry and main business.
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