The Impact of Green Manufacturing Strategies on Organization Competitive Performance: a Comparative Study of Opinions of A Sample of Departments Operating in (Northern Cement Associate) and (Southern Cement State

Nasrat A. Madah

doi:10.26668/businessreview/2023.v8i5.1532

Authors

Nasrat A. Madah https://orcid.org/0009-0001-4173-1251

DOI:

https://doi.org/10.26668/businessreview/2023.v8i5.1532%20

Keywords:

Green Manufacturing Strategies, Competitive Performance, Northern Cement Associate, Southern Cement State Company

Abstract

Purpose: The research aims to determine the extent to which green manufacturing strategies are applied in two Iraqi companies belonging to the public sector, as well as diagnosing the level of competitive performance in the two companies under study, in addition to shedding light on the impact of applying these strategies in reducing the costs of products and their role in providing a large financial return for the company and in a way that contributes to enhancing its competitive performance and increasing its productivity.

Theoretical Framework: Green manufacturing is a comprehensive system for all production stages embodied in the form of a sustainable approach to the design activities involved in the process of producing or developing products or operating the system in order to reduce environmental impact, reduce the depletion of natural resources, rationalize the use of raw materials and recycle them to make those products more efficient.

Design/Methodology/Approach: The study sample was represented in (190) views in the two companies (Northern Cement Associate and Southern Cement State Company), as the answers obtained from the aforementioned sample were analyzed through the statistical analysis package (SPSS).

Findings: One of the most prominent results of the research is the presence of a state of convergence between the two companies regarding the variables in general, which is due to a basic element that the two companies follow the same reference represented by the Iraqi Ministry of Industry and therefore the performance adoptions in its general framework are almost similar, including instructions, general directions and strategies that are adopted by the supervisory institution It is the responsibility of the operating departments to adopt them and work under the general policies of the ministry.

Research, Practical & Social Implications: One of the most important recommendations of the research is that the Ministry of Industry and Minerals adopts a policy that obliges its affiliated companies to provide clean products that contribute to reducing environmental pollution and enhance their competitive performance, as well as adopting control systems that follow the process of applying green manufacturing strategies from before these companies.

Implication/ Originality/Value: The Originality of this research is examines impact of applying green manufacturing strategies in reducing the costs of products in the two companies under study, and the role that these green manufacturing strategies in providing a large financial return for the company and enhancing its competitive performance and increasing its productivity.

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