Features of Increasing the Ukrainian Media’s Competitiveness Through Applying Various Pr Campaigns in the Conditions of Military Operations
Keywords:Competitiveness in the Media Environment, Media Trends in Ukraine, Competitive Business Methods, Public Relations in Media Companies, Trends in the Media Sector, Military Actions
Purpose: The purpose of the research is to determine the standpoint of the Ukrainian media companies’ chief executives and scientists conducting studies in the direction of analyzing the Ukrainian media regarding the features of using various PR campaigns to increase the media market entities’ competitiveness under conditions of war.
Theoretical framework: Mass media and communication occupy the leading place in these processes as a link connecting the global information world with its consumers and involving them in exchanging information.
Design/methodology/approach: The analytical and bibliographic method was used during the research to study the scientific literature on applying various PR campaigns. Analysis, synthesis, induction, deduction was applied to process scientific information. A questionnaire survey and theoretical methods (systemic-structural, comparative, logical-linguistic, abstraction, idealization) were used to practically clarify certain aspects of multimedia tools in the field of visual communications and in design education in the conditions of military operations.
Findings: The analysis of the scientific literature on the issue under study and the questionnaire results showed that the concept of developing a strategy to increase the competitiveness of the media sector is based on the theory of strategic management.
Research, Practical & Social implications: It involves taking into account several factors when using various PR campaigns, the effective consideration of which is an important prerequisite for the competitiveness of media market entities.
Originality/value: The necessity for further investigations is related to increasing mass media’s competitiveness in the context of the crisis and challenges related to the Internet integration into everyday life.
Duchenko, M. M., Pavlenko, T. V. (2018). The impact of cryptocurrencies on the country's economy. Economy and society. 2018. 19.
Kavetskyi, V. (2019). Influence of the cryptocurrency market on financial trends of our time. Socio-Economic Relations in the Digital Society. Vol. 1 (34). P. 44–50. https://doi.org/10.18371/2221-755x1(34)2019183107
Lytvynenko, A. O., Sytnikov, V. I. (2021). The impact of cryptocurrency on the world economy. 2021. P. 51-54. http://repository.hneu.edu.ua/bitstream/123456789/26916/1/3_Литвиненко_Ситнiков_Матерiали_VI_Всеукраiн.__iнтернет-конфер.pdf
Makovoz, O. S., Perederii, T. S (2017). Capitalization of investments in cryptocurrencies. 2017.
Overview of the activities of the company and Dukascopy Bank Group, available at: https://www.dukascopy.com/swiss/russian/about/company/
Dukascopy Bank (2022), available at:https://www.dukascopy.com/swiss/russian/banking/general/
Pavlenko, T. V., Raievskyi, Ye. V. (2019). Suchasnyi rynok kryptovaliuty ta yii vplyvu na ekonomiku. 2019. BBK 65.9 (4Ukr) ya43 H54, 240. [Modern cryptocurrency market and its impact on the economy.]
Sardak, I. L. S. (2018). The impact of cryptocurrency on the economic development of countries. Market infrastructure. 25.Atlantic Council. Central Bank Digital Currency Tracker, available at: https://www.atlanticcouncil.org/cbdctracker/
Coin Market Capitalization. Today's Cryptocurrency Prices by Market Cap, available at: https://coinmarketcap.com
Atlantic Council. Central Bank Digital Currency Tracker, available at: https://www.atlanticcouncil.org/cbdctracker/
Ducascoin, available at: https://www.dukascoin.com
Dukascopy Bank Annual report 2021, available at: https://www.dukascopy.com/media/pdf/Dukascopy%20Bank%20SA%20-%20Annual%20Report%20for%202021.pdf
FTX Group filed for bankruptcy, available at: https://forklog.com/news/ftx-group-podala-zayavlenie-o-bankrotstve-sem-benkman-frid-ushel-v-otstavku?doing_wp_cron=1668247382.1246941089630126953125
Legotin, F. Y., Kocherbaeva, A. A., Savin, V. E. (2018). Prospects for crypto-currency and blockchain technologies in financial markets. Espacios. 2018. Vol. 39. No 19. P. 26.
Mexico’s Central Bank Will Launch Digital Currency by 2024, available at: https://www.bloomberg.com/news/articles/2021-12-30/mexico-s-central-bank-will-launch-its-digital-currency-by-2024
Statista (2021). Online banking penetration in selected European markets in 2021. available at: https://www.statista.com/statistics/222286/online-banking-penetration-in-leading-european-countries/
How to Cite
Copyright (c) 2023 Tetiana Shalman, Nadiia Bilan , All Bashuk, Mariia Hurytska, Tetiana Sashchuk, Tetiana Leontieva
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;
The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;
The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);
The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.
Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 (http://creativecommons.org/licenses/by-nc/4.0/), which allows the work to be shared with recognized authorship and initial publication in this journal.
Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.
Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html