The Effect of Creativity and Digital Literacy on Business Opportunities and Their Impact on Welfare Levels
DOI:
https://doi.org/10.26668/businessreview/2023.v8i5.1675Keywords:
Creativity, Digital Literacy, Business Opportunities, Level of WelfareAbstract
Purpose: The aim of this study is to examine determine the effect of creativity and digital literacy on business opportunities and their impact on the level of welfare in the marine tourism community of Padang city
Theoretical framework: The development of the tourism industry shows a very interesting phenomenon. The business opportunity that exists in the tourism industry is a tremendous economic potential. This extraordinary tourism industry business opportunity can be used as a great opportunity for the community and government to increase state revenues and improve the welfare of the community managing the tourism industry business.
Design/methodology/approach: The study used primary data from 209 respondents. The method used is Structural Equation Modeling Analysis with Partial Least Square (PLS).
Findings: The results in this study indicate that creativity has a significant effect on community business opportunities. Then the digital literacy variable has a significant effect on community business opportunities. Furthermore, the creativity variable has a significant effect on the level of community welfare. Meanwhile, the digital literacy variable has no significant effect on the level of social welfare. Because business opportunities have a significant effect on the level of community welfare.
Research, Practical & Social implications: The Study suggestion from this study is that the thing that can help improve the economic welfare of the Padang City maritime tourism community is the high demand for tourism which makes tourism activity increase. Therefore, it is necessary to have a program planned by the government in the form of training for the community related to marine tourism so that people's creativity can be stimulated in realizing tourism businesses.
Originality/value: The value of the study is tourism that develops and has complete facilities will make tourism activities crowded with visitors. When visits from tourists are high, this is an opportunity for the community to realize businesses such as MSMEs and other businesses that will generate income to increase the welfare of the community.
Downloads
References
Aima, H. (2021). Entrepreneurship dan Intensi.
Basuki, K. (2019). Pengembangan Pariwisata Halal Berbasis Masyarakat Untuk Meningkatkan Kesejahtraan. ISSN 2502-3632 (Online) ISSN 2356-0304 (Paper) Jurnal Online Internasional & Nasional Vol. 7 No.1, Januari – Juni 2019 Universitas 17 Agustus 1945 Jakarta.
Belshaw, J. D. (2012). Making Steel: Technology, History, Culture of Work. Co-Produced by the Steel Project, Beaton Institute, University College of Cape Breton and the National Film Board of Canada, 1992, Colour, 56:30 on video. Scientia Canadensis: Canadian Journal of the History of Science, Technology and Medicine. https://doi.org/10.7202/800388ar
Burcori, A. (2018). Pentingnya Literasi Digital Untuk Meningkatkan Partisipasi Masyarakat Dalam Sosialisasi Pembangunan Melalui Media Sosial. OMNICOM Jurnal Ilmu Komunikasi.
Chang, E. Y. W. (2020). From aviation tourism to suborbital space tourism: A study on passenger screening and business opportunities. Acta Astronautica. https://doi.org/10.1016/j.actaastro.2020.07.020
Dewi, I. J., & Ginting, G. (2022). Leadership and Entrepreneurship for Creativity and Survival of Tourism Villages in the Covid-19 Times: the Moderating Role of External Support. International Journal of Professional Business Review, 7(5), 1–22. https://doi.org/10.26668/businessreview/2022.v7i5.e940
Dipti Baghel, P. G. P. et al. (2023). EFFECTS OF CREATIVITY AND INNOVATION ON THE ENTREPRENEURIAL PERFORMANCE OF THE FAMILY BUSINESS WITH SPECIAL REFERENCE TO BANKING SECTOR Article history : Keywords : Entrepreneur ; Innovation and Creativity ; Family Business ; Banking Sector ; Purpose : Th. 1–14.
Djata, B. T. (2018). Peran pendamping serta dampak anggaran di bidang kelautan dan perikanan terhadap kondisi kesejahteraan masyarakat nelayan di Kabupaten Ende. Jurnal Perilaku Dan Strategi Bisnis. https://doi.org/10.26486/jpsb.v6i1.422
Franz, B. S. (2020). Specific features of the supervision of family mediators within the social welfare system. Ljetopis Socijalnog Rada. https://doi.org/10.3935/ljsr.v27i2.362
Hasti Hasmira, M., & Fitriani, E. (2019). Peluang Usaha Bagi Masyarakat Nagari Sungai Pinang untuk Pengembangan Ekowisata. ABDI: Jurnal Pengabdian Dan Pemberdayaan Masyarakat. https://doi.org/10.24036/abdi.v1i2.14
Henriksen, D., Richardson, C., & Shack, K. (2020). Mindfulness and creativity: Implications for thinking and learning. Thinking Skills and Creativity. https://doi.org/10.1016/j.tsc.2020.100689
Herlina, D. (2014). Membangun Karakter Bangsa melalui Literasi Digital Oleh Dyna Herlina S Abstrak. Proceedings of the 8th Biennial Conference of the International Academy of Commercial and Consumer Law.
Himawan, M. G., & Pratitis, N. T. (2020). Kreativitas Pengusaha di Komunitas Startup Surabaya. Psisula: Prosiding Berkala Psikologi. https://doi.org/10.30659/psisula.v1i0.7699
Kim, M. Y., Joshanloo, M., & Foldesi, E. (2020). Relationship Between Emotional Expression Discrepancy and Life Satisfaction Across Culture and Personal Values. Current Psychology. https://doi.org/10.1007/s12144-018-9826-6
Lindh, C., & Rovira Nordman, E. (2017). Information technology and performance in industrial business relationships: the mediating effect of business development. Journal of Business and Industrial Marketing. https://doi.org/10.1108/JBIM-12-2016-0282
Masithoh, F. N., Wahyono, H., & Wardoyo, C. (2016). Konsep pengelolaan ekonomi rumah tangga dalam memajukan kesejahteraan. National Conference On Economic Education.
Mohammad Ali; Mohammad Asrori. (2010). Buku Psikologi Remaja Perkembangan Peserta Didik. In Psikologi Remaja Perkembangan Peserta Didik.
Nasution, U. H., Iskandar, E., & Zahri, C. (2020). PKM PELATIHAN PERENCANAAN BISNIS MAKANAN KHAS LAUT DI KELURAHAN NELAYAN INDAH. RESWARA: Jurnal Pengabdian Kepada Masyarakat. https://doi.org/10.46576/rjpkm.v1i1.532
Natalia, C., & Rodhiah. (2019). Pengaruh Kreativitas, Edukasi Dan Efikasi Diri Terhadap Intensi Berwirausaha Dalam Generasi Z. Jurnal Manajerial Dan Kewirausahaan.
Nugroho, C., & Nasionalita, K. (2020). Digital Literacy Index of Teenagers in Indonesia. Journal Pekommas. https://doi.org/10.30818/jpkm.2020.2050210
Nurjayanti, N., Rosyani, R., & Farida, A. (2018). Modal Sosial dan Hubungannya dengan Kesejahteraan Petani Plasma PT. Kresna Duta Agroindo di Desa Tanah Abang Kecamatan Pamenang Kabupaten Merangin Provinsi Jambi. Jurnal Ilmiah Sosio-Ekonomika Bisnis. https://doi.org/10.22437/jiseb.v20i1.5032
Oluseyi Oyekan, S. (2016). Curriculum Reforms for Entrepreneurship Education and Quality Human Life. European Journal of Multidisciplinary Studies. https://doi.org/10.26417/ejms.v2i1.p21-32
Parenrengi, S., Yunas, S., & Hilmiyah, N. (2020). Sosial Ekonomi dan Kesejahteraan Nelayan di Wilayah Teluk Jakarta: Literature Review. Jurnal Riset Manajemen Dan Bisnis.
Pramedesty, R. D., Murdowo, D., Sudarisman, I., & Handoyo, A. D. (2018). CO-WORKING SPACE SEBAGAI SOLUSI KEBUTUHAN RUANG KERJA BERDASARKAN KARAKTERISTIK STARTUP KREATIF. Idealog: Ide Dan Dialog Desain Indonesia. https://doi.org/10.25124/idealog.v3i1.1782
Reddy, S. K., Jagnnathan, A., Ashraf, G. H., Kumar, C. N., Thirthalli, J., Banerjee, R., & Muralidhar, D. (2021). Barriers in Accessing Social Welfare Benefits for Families of Children With Intellectual and Developmental Disorders in Rural Karnataka: A Situation Analysis. Indian Journal of Psychological Medicine. https://doi.org/10.1177/0253717621994706
Runco, M. A. (2016). Creativity. In The Curated Reference Collection in Neuroscience and Biobehavioral Psychology. https://doi.org/10.1016/B978-0-12-809324-5.03042-X
Samsiana, S., Herlawati, Nidaul Khasanah, F., Trias Handayanto, R., Setyowati Srie Gunarti, A., Irwan Raharja, … Benrahman. (2020). Pemanfaatan Media Sosial dan Ecommerce Sebagai Media Pemasaran Dalam Mendukung Peluang Usaha Mandiri Pada Masa Pandemi Covid 19. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat. https://doi.org/10.31599/jstpm.v1i1.255
Sánchez González, P. (2017). Halal tourism in Perú: An opportunity for business? Opción.
Serdiuk, O., & Petrova, I. P. (2019). Institutionalism as the Quintessence of Welfare Theory. Herald of the Economic Sciences of Ukraine. https://doi.org/10.37405/1729-7206.2019.2(37).14-20
Sucahyawati, A. H. K. (2019). Dimensi Kreativitas dan Pengembangan Usaha Mikro Kecil dan Menengah ( UMKM ). Jurnal Hummansi.
Sukmayeti, E. (2019). Pemetaan Sosial terhadap Sumberdaya dan Aksesibilitas Nelayan dalam Kebijakan Pembangunan Wisata Pesisir. Society.
Sulianta, F. (2020). Literasi Digital, Riset dan Perkembangannya dalam Perspektif Social Studies. Feri Sulianta.
Supriyadi, E. (2018). Analysis of community based tourism development to increase SME performance and welfare level. Case study in west Sumatra. Journal of Environmental Management and Tourism, 9(5), 1077–1084. https://doi.org/10.14505/jemt.v9.5(29).20
Suraya, S., & Sulistyo, P. B. (2019). Sosialisasi Identifikasi Peluang Usaha Kelautan dan Perikanan di Pesisir Pantai Sawarna, Lebak Banten. Jurnal Abdi Moestopo.
Sutrisno, Fachrunnisa, O., & Widodo. (2022). the Effectiveness of Directing Optional Activities As Capital for Small and Medium Enterprises Based on Digitalization in the Crisis. International Journal of Professional Business Review, 7(2), 1–23. https://doi.org/10.26668/businessreview/2022.v7i2.468
Trihudiyatmanto, M. (2019). Pengembangan Kompetensi Kewirausahaan Untuk Meningkatkan Keunggulan Bersaing UMKM (Studi Empirik Pada UMKM Pande Besi di Wonosobo). Journal of Economic, Management, Accounting and Technology. https://doi.org/10.32500/jematech.v2i1.397
Widyastini, T., & Dharmawan, A. H. (2015). EFEKTIVITAS AWIG-AWIG DALAM PENGATURAN KEHIDUPAN MASYARAKAT NELAYAN DI PANTAI KEDONGANAN BALI. Sodality: Jurnal Sosiologi Pedesaan. https://doi.org/10.22500/sodality.v1i1.9389
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Marta Widian Sari, M. Havidz Aima, Elfiswandi
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;
The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;
The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);
The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.
Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 (http://creativecommons.org/licenses/by-nc/4.0/), which allows the work to be shared with recognized authorship and initial publication in this journal.
Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.
Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html
