Prioritizing Key Success Factor of the Internet of Things Application in Tourism Enterprise
DOI:
https://doi.org/10.26668/businessreview/2023.v8i5.2029%20Keywords:
Tourism Industry, Internet of Things, Fuzzy AHP, VietnamAbstract
Purpose: The objective of this study is to explore critical success factors in Internet of Things applying and their importance level in tourism companies using the fuzzy theory.
Theoretical framework: This paper uses the TOE framework and adds a customer security variable. Therefore, the framework includes four variables technology, organization, environment, and customer security (TOEC) which are the four aspects of this research framework.
Design/methodology/approach: By integrating FAHP and FAHP extension methods, the study finds that the critical success factors for IoT application in tourism companies, including technology, organization, environment, and customer security.
Findings: The result show that, the first ranking is organization factor, the second ranking belongs to technology, customer securities come with third ranking, and the fourth ranking is environment. This result also indicates that IT Human resources, Technology infrastructure, Top management support, and organization readiness are the prioritized critical success factors for IoT applications in tourism companies.
Research, Practical & Social implications: This paper contributes to the understanding of IoT, its features and highlights the importance of new technology and solutions in tourism industry.
Originality/value: This study fills the gap in the TEO model by adding the factor of customer securities so-called TEOC model.
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Copyright (c) 2023 Nguyen Quang Vinh, Quang Hung Do, Manh Hien Luc
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