Optimization of the Ahp Method in Determining the Location of Touristdestinations on the Island of Java, Indonesia
DOI:
https://doi.org/10.26668/businessreview/2022.v7i3.440Keywords:
AHP, Java Island, Tourist destinations, PreferencesAbstract
Purpose: This study aims to map the pattern of tourist preferences in visiting tourist destinations on the island of Java
Theoretical framework: This research tries to make a tourist decision model in choosing a tourist destination on the island of Java with a mathematical method, namely Analytical Hierarchy Process (AHP).
Methodology: The sample data used is data sourced from the "Indonesian backpacker" group. Respondents were selected based on the criteria that they had traveled to three tourist destinations, namely; Jakarta, Yokjakarta, and Bandung. Data collection was carried out to obtain information and data related to this research. In this study, the researcher optimizes the calculation of the AHP method to determine the ranking of the existing alternatives so that it is hoped that the calculation results are more accurate than using the AHP method
Findings: Based on communal considerations (all criteria) with the AHP method in sequence; Jakarta (50,5%), Bandung (30,9%), and Yogyakarta (18,6%). The results showed that Jakarta became the main priority, then Bandung and respectively. Ease of access and completeness are the reasons for choosing a tourist destination on the island of Java.
Research implications: The quality of site transactions is closely related to the quality of human resources (HR) where in service products, humans become the mind product. HR in Tourism sector are all human aspects that support tourism activities, both tangible and intangible, which aims to meet the needs and create tourist satisfaction and have a positive impact on the economy, welfare, and environmental and cultural sustainability in a tourist area. Improving the quality of human resources is very important in improving the quality of tourist destinations.
Originality/value: Research on the model for selecting tourist destinations on the island of Java as the island with the most populous population in Indonesia has never been done before by other researchers
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Copyright (c) 2022 Widi Winarso, Supardi S, Azizah A, Kuswantinah K, Su’aidy S, Dhian Tyas Untari
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