Green Motivation, Green Creativity, Leadership, SMEs, Pakistan


Objective: This study aims to explore the under-investigated area of green creativity within Pakistani SMEs by examining the influence of leadership dynamics (transformational and transactional leadership) and innovation practices.


Theoretical Framework: The research builds upon the concepts of green creativity, transformational leadership, transactional leadership, innovation practices, and green motivation.


Method: A survey methodology was employed with a sample of 191 managers and owners of SMEs in Pakistan. Data analysis was conducted using SmartPLS software.


Results and Discussion: The findings reveal positive relationships between transformational leadership, transactional leadership, innovation practices, and green creativity. However, green motivation was identified as a negative moderator in the relationship between innovation practices and green creativity. The study emphasizes the significance of leadership styles (transformational and transactional) and fostering a culture of innovation for driving green creativity within SMEs. Green motivation, while positive in itself, seems to hinder the impact of innovation practices on green creativity, requiring further investigation.


Research Implications: This research contributes to the understanding of green creativity in SMEs by highlighting the facilitating role of leadership dynamics and innovation practices. It underscores the need for future research to delve deeper into the moderating effect of green motivation.


Originality/Value: This study offers a valuable contribution to the existing environmental sustainability literature. It delves into green creativity within Pakistani SMEs, a previously unexplored area.  By examining leadership styles, innovation practices, and the surprising moderating role of green motivation, the research offers valuable insights for both businesses and policymakers to cultivate environmentally friendly practices within SMEs.


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How to Cite

Bashir, M. A., Sarwar, S., Ullah, H., Asab, M. Z., Khurshid, R., & Taimoor, M. (2024). UNVEILING THE NEXUS BETWEEN LEADERSHIP DYNAMICS AND INNOVATION CAPABILITIES IN DRIVING GREEN CREATIVITY: THE CRUCIAL MODERATING ROLE OF GREEN MOTIVATION AMONG SMES IN PAKISTAN. International Journal of Professional Business Review, 9(4), e04520. https://doi.org/10.26668/businessreview/2024.v9i4.4520