Social Motivation of Dayak Women's Entrepreneurship: Explore the Home Industry in East Kalimantan




Social Motivation, Eentrepreneurship, Dayak Women, Home Industry


Purpose:  This article aims to examine the scale of social motivation and a measure of the entrepreneurial level of Dayak women working in small (home-based) industries.


Theoretical framework: The context of ‘push-pull theory’, it emphasizes exploratory factor analysis to test entrepreneurial motivation. Regarding entrepreneurial motivation, there are five vital motives, including cultural preservation, independence, economic support, environment, and work flexibility. They have a massive motivation for entrepreneurship


Design/methodology/approach: We interviewed individual informants, in which a semi-structured schedule explored the responses of Dayak women. Open-ended questions were asked to draw attention to the history of being involved in the business world. Thus, the study adopted a mixed methods approach.


Findings:   The Dayak women have a massive motivation for entrepreneurship. They also realize that the business has been running so far as part of preserving the culture to commit to the family economy. Even though they apply it while taking care of the family, the work environment factor has certainly been tested.


Research, Practical & Social implications: For the future agenda, the concentration of studies refers not only to a specific gender but also to a wider cross section. Extensive comparisons should consider a qualitative approach to explore other problems related to entrepreneurial motivation.


Originality/value: The results indicate that the related entrepreneurship to aspects of risk and income level uncertainty, so the family factor is an essential part.


Download data is not yet available.


Achmad, N., & Saputro, E. (2017). Model sukses faktor wirausaha wanita. Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 11(2), 188-198.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

Ajzen, I., & Fishbein, M. (1975). A bayesian analysis of attribution processes. Psychological Bulletin, 82(2), 261–277.

Al-Dajani, H., & Marlow, S. (2010). Impact of women’s home-based enterprise on family dynamics: Evidence from Jordan. International Small Business Journal, 28(5), 470–486.

Alcantara, L. L., & Kshetri, N. (2013). The link between societal motivation and new venture performance: Evidence from entrepreneurs in Japan. Journal of Small Business and Entrepreneurship, 26(6), 623–641.

Ascher, J. (2012). Female entrepreneurship – An appropriate response to gender discrimination. Journal of Entrepreneurship, Management and Innovation, 8(4), 97-114.

Baumol, W. J. (1996). Entrepreneurship: Productive, unproductive, and destructive. Journal of Business Venturing, 11(11), 3–22.

Bell, S. E., & Braun, Y. A. (2010). Coal, identity, and the gendering of environmental justice activism in Central Appalachia. Gender and Society, 24(6), 794–813.

Boden, R. J. (2006). Flexible working hours, family responsibilities, and female self‐employment. American Journal of Economics and Sociology, 58(1), 71-83.

Botha, M., Nieman, G., & Vuuren, V. J. (2006). Enhancing female entrepreneurship by enabling access to skills. The International Entrepreneurship and Management Journal, 2, 479–493.

Carsrud, A., & Brannback, M. (2011). Entrepreneurial motivations: What do we still need to know? Journal of Small Business Management, 49(1), 9–26.

Carter, N. M., Gartner, W. B., Shaver, K. G., & Gatewood, E. J. (2003). The career reasons of nascent entrepreneurs. Journal of Business Venturing, 18(1), 13–39.

Chew, H. ei, Ilavarasan, V. P., & Levy, M. R. (2013). Mattering matters: Agency, empowerment, and mobile phone use by female microentrepreneurs. Information Technology for Development, 21(4), 523–542.

Dawson, C., & Henley, A. (2012). “Push” versus “pull” entrepreneurship: An ambiguous distinction? International Journal of Entrepreneurial Behaviour and Research, 18(6), 697–719.

Devellis, R. F. (2012). Scale development: Theory and applications (3rd editio). Thousand Oaks, California: SAGE.

Dewi, I. J., & Ginting, G. (2022). Leadership and Entrepreneurship for Creativity and Survival of Tourism Villages in the Covid-19 Times: The Moderating Role of External Support. International Journal of Professional Business Review, 7(5), 1-22.

Douglas, E. j, & Shepherd, D. A. (2002). Self-employment as a career choice: Attitudes, entrepreneurial intentions, and utility maximization. Entrepreneurship Theory and Practice, 26(3), 81–90.

Endaryono, T. (2016). Identifikasi motivasi wirausaha perempuan pedesaan dengan hadirnya mitra pembangun berdasarkan pendekatan teori harapan. Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 10(2), 179-189.

Goswami, K., Hazarika, B., & Handique, K. (2019). Socio-cultural motivation in women’s entrepreneurship: Exploring the handloom industry in Assam. Asian Journal of Women’s Studies, 25(3), 317–351.

Gupta, V. K., Turban, D. B., Wasti, S. A., & Sikdar, A. (2009). The role of gender stereotypes in perceptions of entrepreneurs and intentions to become an entrepreneur. Entrepreneurship Theory and Practice, 33(2), 397–417.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: Global edition (7th Editio).

Hazarika, B., Bezbaruah, M. P., & Goswami, K. (2016). Adoption of modern weaving technology in the handloom micro-enterprises in Assam: A double hurdle approach. Technological Forecasting and Social Change, 102, 344–356.

Hazarika, B., & Goswami, K. (2016). Do home-based micro-entrepreneurial earnings empower rural women? Evidence from the handloom sector in Assam. Asian Journal of Women’s Studies, 22(3), 289–317.

Hessels, J., Van Gelderen, M., & Thurik, R. (2008). Entrepreneurial aspirations, motivations, and their drivers. Small Business Economics, 31(3), 323–339.

Hughes, K. D. (2003). Pushed or pulled? Women’s entry into self-employment and small business ownership. Gender, Work and Organization, 10(4), 433–454.

Hussin, N. S. N., & Aziz, Z. A. (2021). Socioeconomic development on poverty alleviation of women entrepreneurship. International Journal of Professional Business Review, 6(1), 1-30.

International Labour Organisation. (2013). Self-employed Women’s Association (SEWA). In International Encyclopedia of Civil Society.

Itani, H., Sidani, Y. M., & Baalbaki, I. (2011). United Arab Emirates female entrepreneurs: Motivations and frustrations. Equality, Diversity and Inclusion, 30(5), 409–424.

Jayawarna, D., Rouse, J., & Kitching, J. (2013). Entrepreneur motivations and life course. International Small Business Journal, 31(1), 34–56.

Jyoti, J., Sharma, J., & Kumari, A. (2011). Does technological heterogeneity promote regional convergence? Implications for regional policy and entrepreneurship. Annals of Innovation & Entrepreneurship, 2(1), 1–13.

Kaur, H., & Bansal, P. (2020). Mediating role of utilization of financial products and services on the relationship between financial access and MSMEs growth in India. Small Enterprises Development, Management & Extension Journal, 47(3), 261–278.

Kirkwood, J. (2009). Motivational factors in a push-pull theory of entrepreneurship. Gender in Management, 24(5), 346–364.

Lakovleva, T., Solesvik, M., & Trifilova, A. (2013). Financial availability and government support for women entrepreneurs in transitional economies: Cases of Russia and Ukraine. Journal of Small Business and Enterprise Development, 20(2), 314–340.

McGowan, P., Redeker, C. L., Cooper, S. Y., & Greenan, K. (2012). Female entrepreneurship and the management of business and domestic roles: Motivations, expectations and realities. Entrepreneurship and Regional Development, 24(1–2), 53–72.

McKay, R. (2001). Women entrepreneurs: moving beyond family and flexibility. International Journal of Entrepreneurial Behaviour & Research, 7(4), 148-165.

Mishra, A. (2005). Entrepreneurial motivations in start-up and survival of micro- and small enterprises in the Rural non-farm economy. Journal of Small Business & Entrepreneurship, 18(3), 289–326.

Mordi, C., Simpson, R., Singh, S., & Okafor, C. (2010). The role of cultural values in understanding the challenges faced by female entrepreneurs in Nigeria. Gender in Management, 25(2), 5–21.

Muliadi, M., Darma, D. C., & Kasuma, J. (2020). MSMEs as mediation in the effects of investment credit, interest rates, and labor on economic growth: Evidence from Indonesia. International Journal of Finance & Banking Studies, 9(2), 01–12.

Nasrullah, A. M., & Dickson, K. (2011). Empowerment of rural women, decent employ- ment and micro enterprise development programs of NGOs in Bangladesh. International Journal of Afro-Asian Studies, 2(2), 30–40.

Nunnally, J. C., & Bernstein, I. H. (2010). Psychometric theory 3E. Tata McGraw-Hill Education, New York.

Orhan, M., & Scott, D. (2001). Why women enter into entrepreneurship. Women in Management Review, 16(5), 232–243.

Purwadi, P., Darma, D. C., Ikbal, M., Syahrul, S., & Darma, S. (2020). Long Tuyoq settlement: structuring of the border area of Mahakam Ulu Regency, Indonesia. Discovery, 56(293), 254-266.

Radosavljevic, D., Josipovic, S., Kokeza, G., & Urosevic, S. (2022). New model of rural development based on human capital and entrepreneurship, Economics of Agriculture, 69(2), 595-611, https://doi:10.5937/ekoPolj2202595RUDC 332.122:330.35.

Segal, G., Borgia, D., & Schoenfeld, J. (2005). The motivation to become an entrepreneur. International Journal of Entrepreneurial Behaviour and Research, 11(1), 42–57.

Shapero, A., & Sokol, L. (1982). The social dimensions of entrepreneurship.

Solesvik, M., Iakovleva, T., & Trifilova, A. (2019). Motivation of female entrepreneurs: a cross-national study. Journal of Small Business and Enterprise Development, 26(5), 684–705.

Srimulyani, E. (2013). Women, micro-finance and income generation after the political conflict and the tsunami in Aceh. Asian Journal of Women’s Studies, 19(1), 93–112.

Thompson, E. R. (2009). Entrepreneurial intent : And development reliable metric. Entrepreneurship: Theory and Practice, 33(3), 669–695.

Tlaiss, H. A. (2015). Entrepreneurial motivations of women: Evidence from the United Arab Emirates. International Small Business Journal: Researching Entrepreneurship, 33(5), 562–581.

Vaz, A., Alkire, S., Quisumbing, A., & Sraboni, E. (2013). Measuring autonomy: Evidence from Bangladesh. In OPHI Working Paper 125.

Walker, J. R. (2009). Earnings, effort, and work flexibility of self-employed women and men: The case of St. Croix County, Wisconsin. Journal of Labor Research, 30(3), 269–288.

ZA, S. Z., Tricahyadinata, I., Hudayah, S., & Mustari, A. (2021). Leading attraction to “Visit of East Kalimantan”. Prospects of Pampang cultural village, Samarinda. Journal of Environmental Management and Tourism, 12(8), 2067-2073.




How to Cite

Fauziah, F., Nurfadillah, M., & Yamin, B. (2023). Social Motivation of Dayak Women’s Entrepreneurship: Explore the Home Industry in East Kalimantan. International Journal of Professional Business Review, 8(3), e0818.