TY - JOUR AU - Dawood, Tarkan Hussein AU - Hammad, Mohammed Jadan AU - Hammood, Marwan Rashid PY - 2022/11/11 Y2 - 2024/03/29 TI - Towards a New Model of Consumer Purchasing Intention of Smart Products During Crises Times; Case of Covid-19 Pandemic Outbreak :an Applied Study on Female Employees of the Faculty of Economic and Business Administration Sciences JF - International Journal of Professional Business Review JA - J. Professional Business Review VL - 7 IS - 4 SE - Articles DO - 10.26668/businessreview/2022.v7i4.e741 UR - https://openaccessojs.com/JBReview/article/view/741 SP - e0741 AB - <table><tbody><tr><td><p><strong>Purpose: </strong>This study aims to clear the effects of crises, disasters, and pandemics on customers' buying intentions; case of smart products during (Covid-19 pandemic outbreak). The study was applied on a sample of working women at the College of Economic and Administrative Sciences at the University of Baghdad for identifying their purchasing behavior<strong>.</strong></p><p><strong> </strong></p><p><strong>Theoretical framework: </strong>The researcher reviewed related references and researches to crystalize theoretical frame work for completing this study.</p><p><strong>Design/methodology/approach:  </strong>The researcher applied the analytical descriptive approach, using a random sample of female students of faculty of Economics and Business Administration Sciences; for collecting primary data; using (LIKERT’s five graded questionnaire).</p><p><strong> </strong></p><p><strong>Findings:  </strong>The study findings cleared that Corona Epidemic (Covid-19) had negative effects on all economic, social, and environmental activities; in the form of complete or partial closure; there for there was a clear shortage in the supply of products and services; which minimizes satisfying the customers’ effective demand of various products and services.</p><p><strong> </strong></p><p><strong>Research Practical &amp; Social implications: </strong>Final findings of this study supported other studies’ findings. It is cleared that consumers changed their purchasing behavior during (Covid-19) out break; they turned to e-marketing purchasing behavior that was not widely used before the spread of the epidemic (Covid-19), and therefore there was a change in purchasing intention, in order to avoid infection. Findings cleared that it is necessary to wide applications of e-marketing during crises times in all aspects.</p><p><strong> </strong></p><p><strong>Originality/value: </strong>This study didn't contain any part of any other published study of any other person, nor materials which has been accepted for possessing any scientific degree of any university.</p></td></tr></tbody></table> ER -