ZUCCO, F. D.; BONATTI, T. R. The Experience of SME Managers in Relation to Integrated Marketing Communication. International Journal of Professional Business Review, São Paulo (SP), v. 1, n. 2, p. 40–65, 2016. DOI: 10.26668/businessreview/2016.v1i2.18. Disponível em: https://openaccessojs.com/JBReview/article/view/18. Acesso em: 19 aug. 2022.