EL HAIL, C.; EL KORAICHI, M. INFLUENCE OF THE CHARACTERISTICS OF SMALL AND MEDIUM FAMILY BUSINESSES ON CRM IMPLEMENTATION: A CASE STUDY. International Journal of Professional Business Review, São Paulo (SP), v. 9, n. 4, p. e04355, 2024. DOI: 10.26668/businessreview/2024.v9i4.4355. Disponível em: https://openaccessojs.com/JBReview/article/view/4355. Acesso em: 18 jun. 2024.