Banerjee , R., S. Majumdar, and M. Albastaki. “Ideal Self-Congruence: Neobanking by Traditional Banks and the Impact on Market Share - A Case of Uae Banks”. International Journal of Professional Business Review, vol. 7, no. 4, Nov. 2022, p. e0779, doi:10.26668/businessreview/2022.v7i4.e779.